Strategy and branding that enlighten brands and organizations from Barcelona

About us

Hello, we are Plakton, a flexible, liquid and multidisciplinary team focused on the creation and activation of meaningful brands. We accompany organizations in their branding projects from Barcelona.

We see brands as the visible part of the business’ strategy of companies and as a connection between the organizations and their targets. Due to the high volume of impacts that consumers receive, the brands have to create stronger, lasting and significant connections to success. We are here to help and accompany organizations to create these connections through a simple, open and collaborative process.

Services

We offer comprehensive branding & communication services with a special focus on brand activation. We connect organizations with their audiences by defining meaningful brands, designing their expression, creating relevant content and activating the brand in the right place and throughout all its touch points.

We accompany companies and organizations in the process of creation of brands. After a serious analysis that includes the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.

 

· Brand platform, territories and essence

· Brand positioning

· Brand architecture

We define the verbal and visual expressions of your brand that will work consistently to create an imaginary of the brand in the consumer mind. We pay attention in the design of all touch points to make sure they are on brand.

 

· Naming and verbal identity

· Corporate identity

· Business stationery

· Brand books & manuals

· Editorial design

· Digital design

We conceptualize and design action, communication and activation plans so brands can send their messages to its target audiences. Thanks to our “phygital” approach we built unique and omnichannel brand experiences

 

· Brand touchpoints audit and recommendations

· Digital strategy

· Strategic media plan

· Social media organic and paid strategy

· Branded content strategy

· Physical activations and events

· Retail environments and pop up stores

· Websites, microsites and digital activations

· Brand or product launch plans

We accompany companies and organizations in the process of creation of brands. After a serious analysis that includes the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.

 

· Brand platform, territories and essence

· Brand positioning

· Brand architecture

We define the verbal and visual expressions of your brand that will work consistently to create an imaginary of the brand in the consumer mind. We pay attention in the design of all touch points to make sure they are on brand.

 

· Naming and verbal identity

· Corporate identity

· Business stationery

· Brand books & manuals

· Editorial design

· Digital design

We conceptualize and design action, communication and activation plans so brands can send their messages to its target audiences. Thanks to our “phygital” approach we built unique and omnichannel brand experiences

 

· Brand touchpoints audit and recommendations

· Digital strategy

· Strategic media plan

· Social media organic and paid strategy

· Branded content strategy

· Physical activations and events

· Retail environments and pop up stores

· Websites, microsites and digital activations

· Brand or product launch plans

Foundations

Knowledge about the business and creative world

We combine our business background with the experience in managing creative teams and projects. We understand both languages and align teams to achieve the goals of any project.

Collaborative and flexible ecosystem

We believe in multidisciplinarity and collaboration and we have an ecosystem of professionals and companies that we can incorporate into projects to create multidisciplinary and flexible teams.

“Phygital” approach to all projects

We live in a world that combines digital and physical aspects. We approach the projects from an omnichannel approach and with a broad perspective so we can respond to very diverse needs.

Long term personal implication

We make strong efforts to build a good relationship with all the people involved: clients, collaborators… We try to be honest, transparent and build long-term relationships by getting directly and specifically involved in each project

Featured Project: Reopening of Poble Espanyol

Find out more

Want to see more projects?

Get in touch

Let’s make something together!

Get in touch through this contact form or contact us to the following details:

hello@plakton.pro
+34 650 38 86 24