We accompany companies and organizations in the process of creation of brands. After a serious analysis that includes the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.

· Brand platform, territories and essence

· Brand positioning

· Brand architecture

We define the verbal and visual expressions of your brand that will work consistently to create an imaginary of the brand in the consumer mind. We pay attention in the design of all touch points to make sure they are on brand.

· Naming and verbal identity

· Corporate identity

· Business stationery

· Brand books & manuals

· Editorial design

· Digital design

We conceptualize and design action, communication, and activation plans to get your message across to your target audience. Thanks to our “phygital” approach, we build omnichannel brand experiences that help grow the business.

· Brand touchpoints audit and recommendations

· Digital strategy

· Strategic media plan

· Social media organic and paid strategy

· Branded content strategy

· Physical activations and events

· Retail environments and pop up stores

· Websites, microsites and digital activations

· Brand or product launch plans

In addition to the usual processes we lead from Plakton, we can participate in projects to complement existing teams and bring our external vision. We can also look for specialized professionals to complement the teams.