We see brands as the visible part of the business’ strategy of companies and as a connection between the organizations and their targets. Due to the high volume of impacts that consumers receive, the brands have to create stronger, lasting and significant connections to success. We are here to help and accompany organizations to create these connections through a simple, open and collaborative process.
We accompany companies and organizations in the process of creation of brands. After a serious analysis that includes the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.
· Brand platform, territories and essence
· Brand positioning
· Brand architecture
We define the verbal and visual expressions of your brand that will work consistently to create an imaginary of the brand in the consumer mind. We pay attention in the design of all touch points to make sure they are on brand.
· Naming and verbal identity
· Corporate identity
· Business stationery
· Brand books & manuals
· Editorial design
· Digital design
We conceptualize and design action, communication and activation plans so brands can send their messages to its target audiences. Thanks to our “phygital” approach we built unique and omnichannel brand experiences
· Brand touchpoints audit and recommendations
· Digital strategy
· Strategic media plan
· Social media organic and paid strategy
· Branded content strategy
· Physical activations and events
· Retail environments and pop up stores
· Websites, microsites and digital activations
· Brand or product launch plans
We accompany companies and organizations in the process of creation of brands. After a serious analysis that includes the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.
· Brand platform, territories and essence
· Brand positioning
· Brand architecture
We define the verbal and visual expressions of your brand that will work consistently to create an imaginary of the brand in the consumer mind. We pay attention in the design of all touch points to make sure they are on brand.
· Naming and verbal identity
· Corporate identity
· Business stationery
· Brand books & manuals
· Editorial design
· Digital design
We conceptualize and design action, communication and activation plans so brands can send their messages to its target audiences. Thanks to our “phygital” approach we built unique and omnichannel brand experiences
· Brand touchpoints audit and recommendations
· Digital strategy
· Strategic media plan
· Social media organic and paid strategy
· Branded content strategy
· Physical activations and events
· Retail environments and pop up stores
· Websites, microsites and digital activations
· Brand or product launch plans
We combine our business background with the experience in managing creative teams and projects. We understand both languages and align teams to achieve the goals of any project.
We believe in multidisciplinarity and collaboration and we have an ecosystem of professionals and companies that we can incorporate into projects to create multidisciplinary and flexible teams.
We live in a world that combines digital and physical aspects. We approach the projects from an omnichannel approach and with a broad perspective so we can respond to very diverse needs.
We make strong efforts to build a good relationship with all the people involved: clients, collaborators… We try to be honest, transparent and build long-term relationships by getting directly and specifically involved in each project
Let’s make something together!
Get in touch through this contact form or contact us to the following details:
hello@plakton.pro
+34 650 38 86 24
