Strategy and branding that enlighten brands and organizations from Barcelona

About us

Hello, we are Plakton, a flexible, liquid and multidisciplinary team focused on the creation and activation of meaningful brands. We accompany organizations in their branding projects from Barcelona.

We see brands as the visible part of the business’ strategy of companies and as a connection between the organizations and their targets. Due to the high volume of impacts that consumers receive, the brands have to create stronger, lasting and significant connections to success. We are here to help and accompany organizations to create these connections through a simple, open and collaborative process.

We enlighten 
brands through 
creativity and collaboration

Approach

Life is “phygital”

Physical and digital are two sides of the same reality. We approach each project from a wide perspective, considering all touch points

Simplicity… is simply better

An easy to follow process raises the relationship with clients and helps the evolution of the project. We try to use simple language and give simple explanations

People have the power

No matter if we talk about clients, team members or collaborators… we believe in empowering people involved in our projects

Collaboration generates flexibility

Liquid and flexible structures are more adaptable. Our network of collaborators allows us to build specific teams of experts in each field, depending on project needs

The diversity improves the result

The mix of different profiles with a clear and common goal is usually a solid guarantee of good results

The connection between art and science allows to go beyond

Rational strategies are not enough to reach the goals. Being inspired by art and popular culture helps us to find innovative solutions

Vision

“Brands are the visible part of organizations and connect them with their audiences. With the current complexity, creating long term meaningful connections with consumers is key.”

Gerard Condal

Gerard CondalPlakton Co-Founder

Services

We offer comprehensive branding & communication services with a special focus on brand activation. We connect organizations with their audiences by defining meaningful brands, designing their expression, creating relevant content and activating the brand in the right place and throughout all its touch points.

We accompany companies and organizations in the process of creation of brands. After a serious analysis that might include the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.

 

· Brand platform, territories and essence

· Brand positioning

· Brand architecture

· Naming and verbal identity

We contribute to the brand visual language by defining powerful visual expressions that will work consistently to create an imaginary of the brand in the consumer mind. We really pay attention in the design of all touch points to make sure they are on brand.

 

· Corporate identity

· Business stationery

· Brand books & manuals

· Editorial design

· Digital design

We conceptualize and design action and communication plans that combine branding and performance to present innovative ideas for the brands to send their messages to its target audiences.

 

· Brand touchpoints audit and recommendations

· Digital strategy

· Strategic media plan

· Social media organic and paid strategy

· Branded content strategy

We design high-interaction brand touch points to provide unique and significant brand experiences to a specific audience. We leverage our “phygital” approach to build omnichannel activations.

 

· Physical activations and events

· Retail environments and pop up stores

· Websites, microsites and digital activations

· Brand or product launch plans

We accompany companies and organizations in the process of creation of brands. After a serious analysis that might include the company current situation, it’s targets and audiences and the competitive environment, we present actionable recommendations and a road map to develop or improve the brand.

 

· Brand platform, territories and essence

· Brand positioning

· Brand architecture

· Naming and verbal identity

We contribute to the brand visual language by defining powerful visual expressions that will work consistently to create an imaginary of the brand in the consumer mind. We really pay attention in the design of all touch points to make sure they are on brand.

 

· Corporate identity

· Business stationery

· Brand books & manuals

· Editorial design

· Digital design

We conceptualize and design action and communication plans that combine branding and performance to present innovative ideas for the brands to send their messages to its target audiences.

 

· Brand touchpoints audit and recommendations

· Digital strategy

· Strategic media plan

· Social media organic and paid strategy

· Branded content strategy

We design high-interaction brand touch points to provide unique and significant brand experiences to a specific audience. We leverage our “phygital” approach to build omnichannel activations.

 

· Physical activations and events

· Retail environments and pop up stores

· Websites, microsites and digital activations

· Brand or product launch plans

Featured Project: Reopening of Poble Espanyol

Find out more

Want to see more projects?

Get in touch

Let’s make something together!

Get in touch through this contact form or contact us to the following details:

hello@plakton.pro
+34 650 38 86 24