The website project consisted of starting a website from the scratch. We conceptualized the site layout, architecture of the information and wireframming and build it with a WordPress customized template. Thanks to WordPress plugins such as Yoast SEO and WPML, we could have a multi language website optimized from the SEO point of view.
Additionally, we did all the website content management and write several posts in the blog for the initial set up.
With a correct implementation of Google Analytics and Google Tag Manager and implementing an appropriate UTM policy, we were able to measure all the conversions in the site.