The Spanish Soul of Poble Espanyol gets closer to Barcelona visitors

Background

At Poble Espanyol, tourists can experience the Spanish Soul strolling through it’s streets and squares

Poble Espanyol is an open-air architectural museum located on the Montjuic mountain in the city of Barcelona, a few meters from the Magic Fountains of Montjuic. It is a museum that offers contemporary art, architecture, crafts and gastronomy. The enclosure is made up of 117 buildings on a real scale, which make up an Iberian town with its streets, houses, squares, theater, school, restaurants and artisan workshops. It was built in 1929 on the occasion of the International Exhibition that was held that year in the city. The purpose of the project was an entire redesign of all the communication materials to present the venue to Barcelona visitors.

 

Highlights of Poble Espanyol

117

Real scale buildings

1929

Built for the International Exhibition

40.000

Squared meters of open air

Graphic System

To express the diversity of the space and the combination of disciplines you can find inside (architecture, live handcrafting, traditions and art), we created a visual system that combines pictures, shapes and a deconstructed layout.

Poble Espanyol identity elements

Font

We’ve introduced a new font to gain in character

Poble Espanyol identity elements

Shapes

The shapes used in the proposal remind architectural elements such as columns or arches

Poble Espanyol identity elements

Layout

We’ve created a personalized deconstructed layout that brings the idea of strolling through different disciplines and topics

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